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Showing posts from October, 2024

April Fools Day Pranks: Could they be the seeds of future innovation?

Every year on April 1st, brands like to have a little fun and trick their consumers with fake product announcements. While these pranks are all in good jest, it sometimes makes you wonder – could some of these wacky ideas actually become real innovations in the future? This year, I saw some pretty interesting faux products from some big brands. Here are a few that caught my eye: Ola Electric's Flying Motorbike Taxi:  Ola Electric, the Indian electric vehicle manufacturer, announced a flying motorbike taxi service. While flying cars might still be a bit of a pipe dream, electric vertical takeoff and landing (eVTOL) vehicles are a real technology that is being developed by a number of companies. So, maybe Ola Electric is onto something here! Bingo! Mad Angles potato chips:  Bingo!, the popular Indian snack brand, came out with a line of chips that were, well, mad angles. The chips were all misshapen and uneven, which is something that we typically try to avoid in our snacks. Bu...